The Hub
215 posts
What You Need to Know Nov 17: Facebook enterprise, video sharing and the nature of Facebook promotion
Unruly found that 20% of Web users typically produce 80% of the video shares that happen any given…
What You Need to Know Nov 14: Offerpop, acquisitions and machine learning
VentureBeat discussed why digital marketing companies are seeing a raft of acquisitions. Companies are now “in an arms…
What You Need To Know Today Nov 12: Twitter analyst day, Brightroll exits and recent social network earnings
Yahoo has bought video-ad service Brightroll for $640 million yesterday. “Video, along with mobile, social, and native, is driving…
What You Need to Know Nov 11: Mailkimp, e-mail marketing and Pinfluencers
Recode explored the world of Pinterest Influencers and their talent agents. Kyla Brennan, founder of Pinterest-focused talent network Hello…
What You Need to Know Nov 10: Instagram, banner ads and acquisitions
[24]7 has acquired customer engagement platform IntelliResponse. The combined companies are expected to merge their products into one omni-channel…
What You Need To Know Nov6: AOL, Kik, and Adaptiv.io
Snapchat-competitor Kik announced “promoted chats”, which allows brands to send tailored one-to-one marketing messages to followers. TechCrunch has…
What You Need to Know Nov 5: Snapchat, Viral Sensations, and Scaling in Enterprise Tech
Digiday reported that Snapchat is pursuing potential partnerships with media companies such as Buzzfeed and ESPN. It was…
What You Need To Know Today Nov 4: Sheryl Sandberg, click fraud, and when digital will outpace TV
AdTech firm Rocket Fuel released a new technology traffic scanner that fights back against bots. Business Insider has a…
What You Need to Know Nov 3: Gartner, AdTech and Peter Granat
A new Gartner survey found that digital marketing budgets are expected to rise 8% in 2015 with at least 50%…
What You Need to Know Oct 31: Slack, marketing automation in healthcare, LinkedIn earnings, and Trialfire
Medical Marketing & Media looked at how marketing automation is impacting the healthcare industry. In other news, user-generated…