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Interview: Why Customer Obsession is a Must-Have for Brands
Why customer obsession is a must-have for brands to prevent dangerous reputation management pitfalls and discover opportunities Responses…
8 Digital Marketing Strategies for Maximum Impact
Simply having an online presence these days is akin to owning a car but never filling it up…
SEO-Friendly Web Design: Building Websites for Search Engines and Users
In marketing, it is crucial to recognize the importance of SEO (Search Engine Optimization). Serving as a foundation…
Keep Your Brand Mindful and Relevant with Customers and Practices
Image Source: FreeImages On top of everything else you have on your plate, you must now add…
Marketing is Hard: Meet Modern-Day Challenges, Improve Customer Experience, and Drive ROI
By Cristy Ebert Garcia, CMO at impact.com Marketing is harder than it’s ever been. Today’s marketers are faced…
How Emerging Podcast Technology Is Creating New Standards
As the podcast market continues to grow, competition is heating up. There are well over 2,000,000 podcasts out…
Local TV Advertising: The Secret Weapon for Driving Results
SECTION A In today’s digital age, where consumers are bombarded with ads on various screens, local TV advertising…
Maximizing Owned Marketing Channels and the Power of Direct Connections
As you look at the year ahead, reaching and engaging with your target audience should be at the…
Top Insights for Creating Effective Ads
In a world saturated with information, we often find ourselves mindlessly scrolling past countless ads, but do these…
Competitive Analysis Enhances Ad Administration Strategies
Performing a competitive analysis is a crucial component of ad administration, and taking advantage of Auction Insights offered…