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Data
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3 Ways to Supercharge Your Marketing with First-Party Data
The use of data in marketing is a controversial subject. On the one hand, the historical use of…
Is Project Management a Good Career Choice in 2023?
Project management is usually a career that people fall into accidentally. Many professionals start as engineers, developers, or…
5 Marketing Goals Successful Teams Aim For
When looking at marketing it is easy to calculate metrics. Analytical data can be compiled to display the…
Five Job Careers in Data Analytics: Description and Pay
The present is the best time to learn data analytics. Because data analytics career paths are promising and…
Four Reasons Why Web Analytics Are Critical to Digital Business
A decade ago, successfully managing a digital business endeavor was no easy task. We’ve known for some time…
What to Look for in a Marketing Dashboard
You need a finger on the pulse of your company as a responsible business owner — and that’s…
Data Security Threats that Could Endanger Your Digital Marketing Agency…and How to Avoid Them
Data security is a universal concern at this point, including in the marketing world. The number of cybersecurity…
A Conversation with Channel99 and Chris Golec
Q: Tell us a little about Channel99 and how it got started. Channel99’s mission is to provide B2B…
Why Advertisers Care About Driving Calls To Their Business
It may come as a surprise that phone calls are still incredibly valuable to advertisers. This might be…
A New Era of Advertising Measurement: Cross-Channel Viewership Analytics
Ever since the term “binge-watch” entered our lexicon a decade ago, global content and advertising consumerism have evolved…
