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Data
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McDonald’s US CMO Discusses Data Transformation
In today’s digital age, data has become the lifeblood of successful marketing strategies. It provides insights into consumer…
Learn About Generative AI with Google
Artificial intelligence (AI) has emerged as an integral part of many markets thanks to the rapid development of…
Up from the Bottom of the Funnel: ROI Is Not All It’s Cracked Up to Be
I shouldn’t say that most B2B businesses get ROI measurement wrong. But I will, because they do. Why?…
How Much Does it Cost to Do a Full Technical Audit of a Website?
A comprehensive technical audit can uncover untapped potential, whether you’re aiming to improve an underperforming site or further…
Top 10 Reasons Marketers Should Use a VPN
In the rapidly evolving digital marketing landscape, leveraging the right tools can significantly impact a campaign’s success. One…
YouTube Premium: The Best Way to Watch Videos in Stunning HD
YouTube has just announced that its 1080p Premium feature with improved bitrate is now available across all web…
Data-Driven Content Marketing
Many aspects of marketing have changed dramatically due to the ability to track and analyze online behavior. Data…
Marketing ROI: How Haus is Revolutionizing Measurement and Analytics
Today, the marketing industry faces increased scrutiny due to new privacy regulations and concerns about user privacy and…
The Future of Marketing Jobs: Embracing AI and Generative AI Strategy
The landscape of marketing is constantly evolving, and one of the most significant developments in recent years is…
How the Pandemic Transformed Marketing Channels
The Covid-19 pandemic has undoubtedly had a profound impact on the way businesses approach marketing channels. With changing…