What You Need to Know Nov 3: Gartner, AdTech and Peter Granat

A new Gartner survey found that digital marketing budgets are expected to rise 8% in 2015 with at least 50% of companies expecting to increase their own budgets.

AdTech New York set to kick off this Wednesday, featuring Pinterest, Adobe, Curalate, and more. 

PRWeek (sub req’d) sat down with Cision CEO Peter Granat, talking about why he’s stayed at the PR software company so long after the company acquired a startup at which he worked.

I thought I would stick around for a couple of years and then move on and do something in the startup space,” he said. “But every time I tried to leave, I got another opportunity to do something cool, so I stuck around and kept doing it.

Essential Retail has the scoop on a recent Ralph Lauren-Harrods mobile campaign. Ben Sillitoe wrote: 

By placing QR codes and mobile touch points on Harrods’ shop windows, the brand is looking to connect with shoppers by offering exclusive and interactive smartphone content.

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