What You Need To Know Today Nov 4: Sheryl Sandberg, click fraud, and when digital will outpace TV

AdTech firm Rocket Fuel released a new technology traffic scanner that fights back against bots. Business Insider has a deep look into how the company turned turmoil into a big win.

Forrester predicted that digital spending will overtake TV in 2016.

FB introduced free push notifications for app creators.

Forbes published an interesting thinkpiece: Should Sheryl Sandberg become Twitter’s CEO?

The IAB released OpenDirect (PDF), which “defines the API that publishers should implement to support 
programmatic direct buying of their premium guaranteed ad inventory.” Mediapost has more.

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