Brands use house parties to collect data
Sony and Michelin are among the marketers who are combining events in consumers’ homes with digital and direct…
Vendor unlocks e-mail retargeting revenue stream
Video provider Movies Unlimited was fortunate to possess solid website traffic, but it had a problem with shopping…
Johnson & Quin acquires Compuletter
Direct mail production and printing services provider Johnson & Quin said it has acquired Compuletter, a business specializing…
Email providers team up to market to SMBs
E-mail marketer StrongMail Systems has partnered with e-mail service provider Net Atlantic, as part of its move to…
Facebook messaging revamp prompts strategy review
E-mail marketers don’t expect Facebook’s revamped messaging system to replace traditional e-mail service, but they are watching the…
ESPs turn to ‘freemium’ models to help upsell budget-conscious businesses
E-mail service providers have found a new way to acquire customers in the small business category, a cost-conscious…
Checking in improves viewer loyalty
Cable and broadcast television networks are asking fans of their shows to “check in” via social media between…
Disney launches location-based platform with Gowalla to engage park visitors
Disney Parks and Resorts launched a location-based initiative November 18 with mobile check-in service Gowalla to engage visitors through…
Nielsen says glitch caused second erroneous website visitor report
The Nielsen Company said November 17 that it underreported the audiences of the top 1,000 websites by an…
Internet ad revenue hits record high of $6.4B in Q3
US Internet advertising revenue reached a record high of $6.4 billion in the third quarter, according to statistics…