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Johnson & Quin acquires Compuletter

Direct mail production and printing services provider Johnson & Quin said it has acquired Compuletter, a business specializing in direct, database and e-commerce marketing services. Terms of the deal were not disclosed.

The Compuletter acquisition gives Johnson & Quin expertise in e-mail, e-commerce and list purchasing. It also boosts Johnson & Quin’s capabilities in personalized URLs, microsites, quick response codes and integration of social media networks efforts.

“This acquisition provides a rounding out of services,” said David Henkel, president of the firm.

Johnson & Quin began negotiations to acquire Compuletter six months ago, Henkel said.

The Compuletter brand will not be retained after operations have been combined, which will take a few months, Henkel said.

Gary Ross, president of Compuletter, becomes director of new business development. Steven Ross, executive VP of the acquired company, will remain as a consultant.

Henkel said it is too early to say if lay-offs will ensue and that Johnson & Quin is now in the process of determining if that will be necessary, noting Compuletter is a small outfit with about 15 employees. Johnson & Quin employs over 100 people.   

Johnson & Quin is in acquisition mode. He said the company is interested in exploring additional acquisitions in 2011. Last year, it acquired assets of Staples’ direct mail division InteliMail.

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