Direct mail production and printing services provider Johnson & Quin said it has acquired Compuletter, a business specializing in direct, database and e-commerce marketing services. Terms of the deal were not disclosed.
The Compuletter acquisition gives Johnson & Quin expertise in e-mail, e-commerce and list purchasing. It also boosts Johnson & Quin’s capabilities in personalized URLs, microsites, quick response codes and integration of social media networks efforts.
“This acquisition provides a rounding out of services,” said David Henkel, president of the firm.
Johnson & Quin began negotiations to acquire Compuletter six months ago, Henkel said.
The Compuletter brand will not be retained after operations have been combined, which will take a few months, Henkel said.
Gary Ross, president of Compuletter, becomes director of new business development. Steven Ross, executive VP of the acquired company, will remain as a consultant.
Henkel said it is too early to say if lay-offs will ensue and that Johnson & Quin is now in the process of determining if that will be necessary, noting Compuletter is a small outfit with about 15 employees. Johnson & Quin employs over 100 people.
Johnson & Quin is in acquisition mode. He said the company is interested in exploring additional acquisitions in 2011. Last year, it acquired assets of Staples’ direct mail division InteliMail.
