Global creatives community convenes over Caples
33rd Caples Awards Finalists Click to see the full list of Caples finalists. For the 33rd year, creative…
Sites unite for local search offering to offset Google dominance
A number of local-oriented companies are using tools developed by technology company Yext Inc. to improve small business…
Tech marketing departments should be accountable for revenue: Forrester report
Generating more leads and improving those leads to better reach decisionmakers are among the top priorities for b-to-b…
Jack Daniel’s prompts consumers to design their own posters on Facebook page
The Offer: As part of Jack Daniel’s “Independence” campaign, consumers can visit the whiskey brand’s Facebook page to…
Carl’s Jr. promotes coupons? with Facebook robot game
The Offer: Consumers who access the Carl’s Jr. ?Facebook app can play a game called “Robot Death March”…
Baby contest honors Giants
The Offer: In honor of the San Francisco Giants‘ 2010 World Series championship, Comcast SportsNet (CSN) is offering…
Honda sparks on-air TV race
The Offer: As part of the American Honda Motor Co.‘s sponsorship of the UK’s Channel 4 Documentaries, the…
Outdoor posters hype album
The Offer: To promote the release of British rock band Dry the River‘s new album “No Rest,” Sony…
Q&A: Dylan Taylor, executive creative director, BMF
BMF executive creative director Dylan Taylor discusses technology adoption, judging creative and marketing items internationally. Q: Are international…
Outdoor advertising at center of Jell-O campaign
Kraft’s Jell-O brand has launched the second phase of its Pudding Face campaign, which builds on the existing…