33rd Caples Awards Finalists
For the 33rd year, creative directors from top agencies convened in New York to judge this year’s John Caples International Awards entries. Nearly 70 judges from around the world scrutinized more than 800 entries across 29 categories for two days in November.
Direct Marketing News is in its third year of working with the Caples organization. The process culminates with an annual awards show in New York in March, recognizing top direct marketing creative work and agency teams.
The judging process differentiates Caples from other industry awards shows in that only senior-level creative professionals take part in judging. The awards recognize the most creative solutions to challenging marketing problems, as well as the minds behind those big ideas.
Direct marketing pioneer Andi Emerson founded the awards in honor of the legendary copywriter, and they have evolved considerably in the 33 years since the event was first held as a luncheon, attended by just a handful of creatives.
This year’s judging held the inaugural Creative Forum, a group discussion addressing the evolving role of creativity and technology in direct. Such a collection of expertise in one room is a novelty all judges can appreciate, and something that keeps many of them returning each year.