From the moment Dara arrived at 5WPR - more than 7 years ago - her presence was immediately felt. Dara is a high-impact player, relentless client advocate, engaged mentor, and committed team builder. Her consumer practice is broad, including food and beverage; health and wellness; travel, hospitality and entertainment; housewares and home furnishings; mom and baby; beauty and grooming; luxury goods and services and non-profits. She has also built the firm's successful cannabis practice, reflecting 5WPR's history as an early-adopter firm. Clients range from some of the world's most respected brands to innovative start-ups. Respected by editors, journalists, and influencers as an industry thought-leader, Dara has earned a trusted seat at the table as an advisor and counselor to her clients. Her network is a powerful asset for the firm's clients, whether for day-to-day successes or in crisis mode. Dara's hands-on team reflects her commitment - forged over a successful 20-year career - to deliver compelling and immediate results, set in a strategic framework that recognizes how brands build equity over time. With massive shifts in earned, owned and paid media - and the dynamically expanding digital and cross-channel toolkit which innovative communications professionals must leverage - Dara has proven, time and again, her ability to amplify the culture. Driven by both the recognition that public relationships need to be accountable and ROI-driven, as well as deep consumer and media insights, Dara leads teams that deliver high-impact, clutter-busting results across all domains. Whether the client need is a large-scale event or a targeted launch, her teams have run award-winning campaigns for clients such as the WNBA, It's a 10 Haircare, Sparkling ICE, Zappos, Jane Iredale, Bowlmor, Welch's Fruit Snacks, and Ashley Stewart. In 2019, Dara was the winner of a silver Stevie Award in the Maverick of the Year "Women in Business" category. She has also been honored as a Game Changer by Ragan's Top Women in Communications Awards. Prior to joining 5WPR, Dara was the Executive Vice President/Managing Director at Rubenstein Public Relations, where she worked for 16 years, managing the luxury/lifestyle division in addition to oversight of all agency practices. Dara holds a Bachelor of Arts degree in public relations and theater arts and a minor in marketing from the University of Miami.
For a business, a social media plan should always start with an end in mind. Does a business…