Hollywood’s oldest little boy puts the adults in charge
Social media are a lot of fun till somebody gets hurt. Just ask Ashton Kutcher: forever-boyish actor, one-time…
Q&A: Gary Levitt, founder and CEO, Mad Mimi
Gary Levitt, founder and CEO of email marketing services company Mad Mimi — which enables customers to create…
Hearst constructs ?its digital castle
Digital or die. That’s become the watchword of print brands, urgently harnessing the latest innovations — from social…
Google may rule the world, but is its direct mail a banana republic?
Direct mail, as is so often the case with the established and the tried-and-true, continues to get a…
Q&A: Dave Scott, founder and CEO, Marketfish
Dave Scott, founder and CEO of list marketing and lead generation firm Marketfish, talks about how traditional list…
The latest iPhone has arrived, and Verizon Wireless won’t shut up about it
Sometimes that which seems your friend can suddenly and without warning turn into your bête noire. Take Verizon…
Q&A: Neil Capel, cofounder and CEO, Sailthru
Neil Capel, cofounder and CEO of Sailthru – whose technology automatically tailors email, Web and advertising content across…
MagnaGlobal lowers 2012 ad forecast
Media firm MagnaGlobal lowered its ad revenue forecast for 2012 because of continued weakness in the U.S. economy,…
Hotel app hopes to incentivize, be a win-win for business travelers
Who likes business travel? Precisely no one, that’s who. Happily, the folks at Hilton Garden Inn are trying…
Former Edith Roman owners launch direct agency
Former Edith Roman Associates co-presidents Stevan and Wayne Roberts launched Reach Marketing, an integrated direct marketing agency, on…