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Former Edith Roman owners launch direct agency

Former Edith Roman Associates co-presidents Stevan and Wayne Roberts launched Reach Marketing, an integrated direct marketing agency, on Oct. 6.

The Pearl River, N.Y.-based agency’s concentration will include list services, database management and email marketing, as well as social media, search engine optimization and lead generation services, said Wayne Roberts.

The 20-person agency will serve b-to-b and b-to-c clients. Clients will have access to a multichannel b-to-b database with more than 71 million postal addresses, 31 million email addresses and 53 million phone numbers.

“When you have your search agency and your social media agency and your email marketing agency all stepping in different directions, why not get everybody moving in the same direction?” he said. “When you do that, you create a much bigger wave and you have a much stronger impact.”

Roberts would not name any of the agency’s clients.

The Roberts brothers, sons of the founder and namesake of Edith Roman Associates, left the company in June 2010, when parent company Infogroup named Greg Grdodian president of the subsidiary. In April of this year, Infogroup folded its various holdings companies, including Edith Roman Associates, under the Infogroup brand.

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