Targeted consumer marketing tactics tip the scale for one super-sized weight loss program
Jenny Craig Unique Web visitors: 173,000 2010 net revenue: $432 million Nutrisystem Unique Web visitors: 207,000 2011 net…
GM’s global marketing chief disappoints, resigns
Following a two-year tenure with the company, GM‘s global marketing chief, Joel Ewanick, has elected to resign, effective…
Search retargeting firm Magnetic acquires platform technology Adnamic
Magnetic, a search retargeting firm, has acquired Adnamic, a provider of a platform that segments Web users to…
Army Strong
Earlier this week, Hellerman Baretz Communications, a communications agency, announced it was partnering with a new marketing and…
Facebook ads around 84% of total revenue
Facebook Inc. published its Q2 2012 earnings report July 26, showing a 32% increase in revenue to $1.18…
Microsoft’s duds
On Thursday, Microsoft posted its first loss since going public more than two decades ago. The loss was…
Publicis Groupe: Economic crises impact organic growth
Publicis Groupe had a 15.5% gain in revenue in the second quarter to nearly $2 billion, the holding…
Marketo appoints Greg Higham to new CIO position
Marketing automation provider, Marketo appointed Greg Higham as the company’s first CIO—a position created due to Marketo’s global…
PulsePoint appoints Sloan Gaon CEO
PulsePoint, a global digital technology company, appointed Sloan Gaon as CEO, effective as of July 9, 2012. Gaon…
Harte-Hanks president of direct marketing departs
Gary Skidmore, EVP and president of direct marketing at Harte-Hanks, Inc. is leaving the company, according to a…
