List marketing
The list industry was hit heavily in 2009 when marketers reduced direct mail campaigns and mail volumes. This…
ICrossing explores sale
Digital agency iCrossing hired Bank of America to “explore strategic options” — ostensibly a sale — according to…
Taco Bell campaign features fast food chain’s first infomercial
Taco Bell will roll out an integrated campaign for its new Drive-Thru Diet menu in the first quarter…
Guiding online customers
In the b-to-b world, where the sales cycle is long and lead generation is crucial, it’s even more…
Marketers pull products into online perks
Marketers are incorporating Zynga’s Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases…
MicroBilt mixes reward program with Twitter
MicroBilt launched MicroBilt Connect, a loyalty program that gives customers rewards points for Twitter referrals, May 27. MicroBilt…
Holiday Inn makes aggressive rewards play for brides- and grooms-to-be
InterContinental Hotels Group’s Holiday Inn chain launched a campaign May 26 to increase its profile in the weddings…
Richmont launches IV-7 with direct selling campaign
Richmont Holdings launched a direct selling program for IV-7 Ultimate Germ Defense, a disinfectant made by Pure Bioscience,…
E-commerce, travel vets launch loyalty program for independent hotels
Former travel and e-commerce employees at Expedia, Amazon, Microsoft and Zillow have launched Stash Hotel Rewards, a loyalty…