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DRTV
1056 posts
To click or call: The DRTV question
This is a question that has created a great deal of discussion—as well as a lot of confusion—among…
DRTV marketers tune out social
A self-proclaimed media agnostic, InterMedia Advertising‘s president and CEO, Robert Yallen, says there’s one channel he discourages marketers…
DRTV brands unite: As Seen On TV to acquire eDiets.com
Known for enticing consumers to buy the latest household gadget, As Seen On TV, Inc. is making its…
DRTV is the heart of Zestra’s touchy campaign
As much as the marketing landscape changes, many of the DRTV aspects that made it attractive to marketers…
DRTV changes channels
Direct response television (DRTV) may seem downright old-fashioned as mobile and social marketing surge. But this traditional channel…
DRTV vet Ron Bliwas steps down from CEO role at A. Eicoff & Co.
Ron Bliwas has handed over the reigns after 32 years as CEO of DRTV agency A. Eicoff &…
Plug-ins: DRTV
DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that…
Hampton’s PajamaJeans go viral with DRTV campaign
Client: Hampton Direct? Agency: In-house? Objective: Create a direct response TV campaign to build up awareness and sales…
Tracking DRTV orders leads to smarter media placement
With 300-plus direct response TV campaigns under our belt and more than 15 years of experience in online…
Are toll-free numbers the best for DRTV?
Jessica Randazza?, manager of brand experience at Digitas, and AJ Khubani, president and CEO of TeleBrands Corp., discuss…