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DRTV
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Access Inks Best Buy as Program Sponsor
Access Television Network, a provider of paid programming to local cable systems that is based in Irvine, CA,…
Germany's Call Center Industry: A Survey of Services
FRANKFURT – Germany's fast-growing call center industry offers direct marketers a broad array of services – from established…
Another Look at Latin America — Warts and All
Another Look at Latin America – Warts and All Latin America is beginning to look more attractive to…
After the Asia Meltdown: DMA to Focus on Latin America
NEW YORK – Latin America's direct marketing potential in the wake of the Asian meltdown will take front…
Kent & Spiegel Woes Lead to Layoffs at Williams
DRTV media buyer Williams Worldwide Inc. laid off nine people as a major client, Kent & Spiegel Direct…
Infomercial Drives Golf Industry to Repeat Its Success
The overwhelming success of the Adams Golf “Tight Lies” infomercial last year has golf retailers rethinking their marketing…