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DRTV
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Barbour/Langley Ordered to Pay Marketingworks Legal Fees
Scott Barbour, a principal of TV production and DRTV marketing company Barbour/Langley Programs Inc. in Santa Monica, CA,…
1 Million-Plus Campaign Uses All Media — and Humor
Reinforcing a theme it has driven home repeatedly over the past few years, the New York State Nurses…
On the Right Track?
Editorial: NordicTrack's plans to dispense with its DRTV marketing department, telemarketing operations and a manufacturing plant again demonstrates…
Producers See Boom in Short Form Arena
Selling a product or generating a sales lead in two minutes or less is challenging, but more advertisers…
GMC Campaign Explores New Terrain
Pontiac GMC, a unit of General Motors Corp. in Detroit, MI, launched a new advertising campaign last month…
Fitness 'Not a Fad': Study Shows Strong Influence of Infomercials
ATLANTA — TV advertising, particularly infomercials, is one of the most important factors in affecting purchase decisions of…
NordicTrack Shifts Focus Toward Retail
NordicTrack, acknowledging that its own efforts in direct response television have fallen short, is switching its marketing attention…
Guthy-Renker Direct Boasts Strong First Year
Guthy-Renker Direct, the fledgling subsidiary of Guthy-Renker Corp., Palm Desert, CA, boasted a strong first year with several…
Fox Direct Eyes Overseas Markets for Videos
Fox Direct International, a division of Twentieth Century Fox, began developing international direct marketing channels for its library…
Holy Roll Call: Bernice Bush Markets List of 'Bible' Buyers
GT Direct, the DRTV marketing division of Good Times Entertainment Inc., New York, this month began marketing its…