This year’s group of DMN 40Under40 winners have a few things in common. Well yes, they’re under 40. Also they have a proven track record of marketing excellence and leadership, whether they’re in roles supporting global brands, or leading their own thriving start-ups. Over the next few weeks, you’ll get to know our winners, and what they’ve accomplished.
Ashley Karr is the Sr. Director of B2B Marketing at CarGurus
What has been your proudest career accomplishment to date?
When I joined CarGurus we were a two person marketing team at a one hundred person company; now my team is over twenty people and we’re a publicly traded company with hundreds of employees. My proudest accomplishment to date is building our amazing B2B marketing team while keeping our high standards and hiring only the best marketers. I’m equally proud that we have designed a team that has been flexible enough to meet the constantly changing needs of the business.
What’s the best piece of advice you can give to future 40Under40 honorees?
The opportunities that high growth companies provide to highly motivated, strong talent are endless. My advice to future honorees is seek them out and don’t be afraid to take a risk. Sheryl Sandberg put it best, “If you’re offered a seat on a rocket ship, don’t ask what seat! Just get on.” For me that meant leaving a stable job at a well-known company and jumping on board a lesser-known one, while also taking a risk on a new industry and new type of marketing. It was scary, but looking back on that move I can say that it was worth it. I have learned more here than I ever could have imagined at the time.
What do you hope to accomplish in the next five years?
I’d like to continue to build my team at CarGurus into a high performing B2B organization that’s marketing multiple products around the world. As a team that’s only been around for 4-5 years, this includes initiatives such as improving our efficiency with better automation, segmentation and technology, increasing CarGurus’ global brand awareness among dealers and building our brand as a great place for marketers to work.
What is one interesting fact about you that few people know?
I have a dog named Dunkin’, after Dunkin’ Donuts. When my husband and I adopted him, we were living in Minnesota where there were no Dunkin’ Donuts locations at the time. As New Englanders, we so missed our Dunkin’ coffee, so we decided to name him Dunkin’!