How Voice Search Revolutionizes Customer-Centric SEO Strategies
Introduction In today’s digital landscape, the rise of voice search technology is transforming the way customers interact with…
How to Make Sure Your AI is Ethical: Analytics Corner
In my article on affinity ethics I discussed how marketers protect the public image of their products, services,…
Broken Consumer Attention Is Breaking Analytics Strategy: Data Corner
“The attention economy is not growing, which means we have to grab the attention that someone else has…
Don’t Just Recruit on Skill-Sets: Analytics Corner
It’s easy to say that the demand for data analysts is skyrocketing. Back in 2017 IBM claimed that…
Don’t Let Your Keywords Eat Themselves
Websites and the associated need for SEO have existed for a long time; long enough that new challenges…
Using YouTube Metrics To Boost Videos and SEO: Analytics Corner
Consumers love video, enough as to position YouTube to overtake Facebook in terms of volume of traffic according…
How to Avoid Ad Audience Mistakes in Facebook
From brand managers to analysts, everyone hears, sees, and reads about how targeting a digital ad to a…
How to Prep Data For Machine Learning: Analytics Corner
It’s easy for data analysts to lose sight of the purpose of the analysis. Staying on track means…
How Cultural Inclusion Improves Customer Experiences
As Black History Month arrives once more, my thoughts turn to the word “inclusion”. I love that marketers…
How to Reboot Your Facebook Page for 2019
I want to talk about the current moment of “Facebook Flaws” – the recent high profile errors by…