Five things I learned about social media in 2013
Much of my work in 2013 focused on navigating social media for my small to mid-sized business clients.…
How the Howard County police used social media to control the news after the Maryland mall shooting
It’s no secret that social media has changed the way we communicate. It has also changed the way…
How brands can participate in trending conversations on social media
Last Friday, eyes across the world were glued to Twitter and other social media platforms as the #SFBatKid’s…
Create content not to show what you do, but why you do it
In a recent branding workshop with a client who is in the beginning stages of building their business,…
How to create strong brand messaging in the digital age
In my last blog, I talked about choosing the right digital platforms for your company. Once you’ve chosen…
How to choose the right social media platform for your company
“Social media, we need to be on it!” In this crazed, hurry-up-and-get-your-information-out digital world we live in today,…