Under the Tree in 2020: Data
Digital marketing is a global affair. Next year’s California Consumer Privacy Act (CCPA) has been on the radar…
Super Bowl LIV: Bigger than Football
The Super Bowl is bigger than football. The feats that athletes perform on sports’ biggest stages inspire one…
Experience Economy Update: Can Offline Save Retail?
ECommerce at the beginning of the dot-com era offered an alternative to in-store retail. A quarter century after…
How Next Gen TV Will Improve Experience for Viewers and Marketers
Over-the-top (OTT) TV options are growing, but many of the biggest recent entries in this digital space are…
New Measures to Identify Fraud on CTV
When a growing consumer audience adopts a new medium, marketers must update their strategy to follow that audience.…
Where Are Viewers Watching Ads in 2020?
Last year saw digital CTV and streaming services grow. At the same time, traditional linear channels and content…
The 2020 Mobile Takeover
In less than two weeks, Democratic primaries will be underway with the February 3 Iowa caucuses. Political ad…
Customer Experience Gets Boutique Gyms in Shape
Fitness enthusiasts in markets across the country have a choice between signing up at a locally-owned gym or…
Experience with a Purpose
The call for meaningful experiences continues to grow, especially in real-world “experiential” marketing at events, gatherings and public…
Amex Playing the Right Cards in the Experiential Game
For Chris Weil, CEO of experiential ad agency Momentum Worldwide, the annual CES show in Las Vegas can…