SEO gains attention in search
Search engine marketing continues to grow, spurred by consumer use of the Internet to find information. But while…
Creating better value in mailers
Despite indications that the economy may be improving, the turmoil of the past two years has left a…
Media look for growth in digital
Media companies, many of which have watched their print circulations plummet in recent years, are stepping onto the…
Customized envelopes drive conversations
Marketers know that generic direct mail won’t work on today’s savvy consumers. Instead, they are making use of…
Direct pays off across borders
Savvy US direct marketers recognize the growth potential in international markets, where an uptick in ad spending is…
Searching for (any) good tidings
Retail industry coverage gets the busiest during booms and busts, as speculators gobble up brands when things are…
Search and discover new opportunities
Search marketing continues to dominate the online marketing landscape even as other digital strategies gain traction. For marketers,…
AmEx’s new division displays value of data
The data and analytics market has seen considerable action this year, from Merkle’s deal for CognitiveData to Adobe’s…
Cataloging to multichannel retailing: A long, strange trip
“We were still weighing the mail” in the early 80s, recalls Michael Sherman, who at the time was…
Brand marketers rethink e-commerce
Brand marketers are embracing e-commerce with newfound vitality to compensate for ebbing sales from retail partners and to…