For two days in November, nearly 70 judges from around the world convened in New York’s Times Square for the 33rd John Caples International Awards judging day. More than 800 entries in 29 categories underwent two days of scrutiny from the world’s top creative directors. Congratulations to the finalists of the 33 John Caples International Awards.
Click on a heading below to see the finalists for each category.
Agency self-promotion
Ambient/guerilla marketing
Direct mail dimensional, over $5 cost-per-piece
Direct mail dimensional, under $5 cost-per-piece
Direct mail, customer retention
Direct mail, flat (1-500 pieces)
Direct mail, flat (501-10,000 pieces)
Direct mail, flat (10,001-100,000 pieces)
Direct mail, flat (100,001+ pieces)
E-commerce website
E-mail
Microsite
Mobile marketing
Mobile app
Viral video marketing
Online
Out of home
Print ad
Print collateral, non-mail
Radio
Retention/loyalty, non-mail
Social media
Television/infomercial
Interactive campaign
Integrated campaign
Launch campaign
Best art direction
Best copywriting
Creative use of technology
BMF
Find Your Perfect Match
Ogilvy & Mather New York
Search for the World’s Greatest Salesperson
Ogilvy/OgilvyOne Spain
Hallway Football
OgilvyOne Worldwide
White Christmas
Proximity/BBDO Malaysia
Tiger Dare
Rosetta
Snowday
Story
Ihave.org.uk — it’s handraising, not fundraising
Underline s.r.o.
You Make Exquisite Cars, We Create Enthusiastic Clients
Advertising Service Agency
Frankfurt Food Bank
Trojan Bottles
Advico Young & Rubicam
Supreme Security GmbH
Supreme Security
Clemenger BBDO Proximity Melbourne
Guide Dogs Australia
Support Scent
Futurecom interactive AG
Terre des hommes
Terre des hommes — The value of a coin
Leo Burnett
Scope
See The Person
Leo Burnett Beirut
Exotica
Make a Move
OgilvyOne worldwide GmbH, Frankfurt
Nintendo of Europe GmbH
Nintendo DSI Brain Teaser
PKP BBDO Werbeagentur GmbH
Bayer
Entry Stamp
Proximity Amsterdam
Douwe Egberts
Good ideas for Dutch politics
Rosetta
N/A
Discover Rosetta
Wunderman
Lufthansa Germany
Is This Art?
Wunderman
WWF
Plant Spike
BRANDED WEBSITE
AIM Proximity
Frucor Beverages Ltd
Me in Mizone
DDB Group Melbourne
PZ Cussons
Dirty Dishes
M&C Saatchi
Betfair
Every Second Website
Proximity Canada
Mars Canada
Pedigree Adoption Tales
Direct mail dimensional, over $5 cost-per-piece
Advertising Service Agency
Frankfurt Food Bank
Trojan Bottles
BBDO New York
HBO
HBO Imagine Bear Box Invitation
CUBED Communications
AMP
The Glove
DDB
AT&T
Power Button
Draftfcb New Zealand
N/A
How Don Are You?
Leo Burnett/Arc Worldwide
Direct Marketing Association of Malaysia (DMAM)
Trojan Horse
M&C Saatchi
Maori Television
Tamariki Ora
M&C Saatchi
Betfair
Money Clip
M&C Saatchi/Mark
EMI
Plastic Flowerz
M&C Saatchi/Mark
Optus Business
Big Meeting Mug
MercerBell
Australia Post
Australia Post International Excess Baggage DM
Ogilvy & Mather New York
IBM
IBM Social Business Etiquette Guide
OgilvyOne worldwide GmbH, Frankfurt
Unilever Deutschland GmbH
Dove “Magic Mirror” Mailing
Proximity London
Royal Mail
Iron Envelope
Proximity Prague
HEEX
HEEX — Experience the Design & Quality
RAPP Sydney
Audi Australia
The Best Of Everything Audi
Rhodes Shapter
The Pharmacy Guild of Australia
Become a Kung Flu Fighter
Salem
Nextel
Wind “Kite”
Shackleton
Cepsa
Winter Lovers World Cup
Direct mail dimensional, under $5 cost-per-piece
DDB UK
Volkswagen
di Paola
LoJack
Laptop
Proximity/BBDO Minneapolis
Formica
Laminate Rocks! PR Kit
Wunderman
Lufthansa Germany
My Memoirs
Direct mail, customer retention
Agentur am Flughafen
Alois Scherrer AG
When The Newsletter is Turned into a Shopping Bag
Benner & Partner GmbH
House of Flames
Tattoo you!
Clemenger BBDO Proximity Melbourne
Mercedes Benz Australia
Moleskin
Clemenger BBDO Proximity Melbourne
Mercedes Benz Australia
Acceleration Box
Draftfcb New Zealand
N/A
Kustom Konnections 3D Saw
Proximity London
Royal Mail
Iron Envelope
TBWA Tequila
The Army
Password Revealed
Wunderman Vienna
dm drogeriemarkt
Gallery of Freshness
Direct mail, flat (1-500 pieces)
CUBED Communications
Australian Direct Marketing Association (ADMA)
The Most Important Meal
DDB UK
The Financial Times
Business to Business Card
DDB UK
Volkswagen
VW Service Plans
Demner, Merlicek & Bergmann Werbegesellschaft mbH
Media 1
Undeliverable Letter
Demner, Merlicek & Bergmann Werbegesellschaft mbH
Dr. Hajnal Kiprov
Dr. Kiprov — Business Card
Draftfcb New Zealand
n/a
Mini Mostnificent
OgilvyOne Worldwide
DHL (Express) India Pvt. Ltd.
Yacht Blueprint
Proximity London
Royal Mail
Iron Envelope
Stephens Francis Whitson
Microsoft Advertising
The BIG Number Plate
Direct mail, flat (501-10,000 pieces)
DDB UK
The Financial Times
Business to Business Card
Demner, Merlicek & Bergmann Werbegesellschaft mbH
Actual
The Burgled Letter
Proximity
Banco Espirito Santo
Other Half
Proximity Colombia
Mazda
Ahead in time
RAPP/Tribal New Zealand
SKY TV NZ
Threatening Letter
Direct mail, flat (10,001-100,000 pieces)
AIM Proximity
TVNZ (TV ONE)
Real Stories — Letter
Arc UK
Kraft
Carte Noire Readers
archibald ingall stretton…
O2
Operational Effectiveness
Big Communications
Mercury Energy
Actual size
BMF
P&O Cruises Australia
New Ship Smell
Chemistry Communications Group
Orange Communications
BlackBerry DM
Clemenger BBDO Proximity Melbourne
Vodafone Hutchison Australia
Pull the Plug
Clemenger BBDO Proximity Melbourne
Sensis Yellow Pages
Get Your Numbers Up
Elvis Communications
Honda
3 Mode Car, 3 Mode Letter
OgilvyOne worldwide GmbH, Frankfurt
Bundesvereinigung Lebenshilfe
Let Us Give You a Hug!
OgilvyOne worldwide GmbH, Frankfurt
C. Josef Lamy GmbH
The Haiku
Story
The Glenmorangie Company
Ardbeg Rollercoaster — Roll up! Roll up!
Wunderman Vienna
Land Rover Austria
See behind without turning
Direct mail, flat (100,001+ pieces)
BMF
Weight Watchers
Spring Picnic Pack
BMF
OPSM
Quality Test Pack
DDB
AT&T
Hands on One
OgilvyOne worldwide GmbH, Frankfurt
Nescafe
Nescafe Dolce Gusto
Wright Strategies
KEEN Footwear
KEEN Footwear Hybird. Shop Global e-Commerce Website
CP Proximity
Audi
Elvis Communications
Virgin Trains
Routeplanner Email
M&C Saatchi/Mark
Ford Mondeo
Can one word sell a car?
AIM Proximity
TVNZ
Virginity Map
BBDO New York
HBO
www.hboimagine.com/archive
BBDO New York
Starbucks & (RED)
www.starbucksloveproject.com
Blast Radius
P&G-Jopa Malantic (Global Design Brand Manager BOSS Fragrances)
BOSS Bottled Night — It’s always nighttime somewhere.
BMF
Commonwealth Bank
Create Your Own Cool
Clemenger BBDO Proximity Melbourne
Mercedez Benz Australia
Pop What You’re Not
Clemenger BBDO Proximity Melbourne
Sensis Yellow Pages
Hidden Pizza Restaurant
Draftfcb Cape Town
Distell-Savanna
Retrenchyourself.com
Elvis Communications
Virgin Media
Virgin Media ‘Sofa Stadium’
Elvis Communications
Virgin Trains
Don’t Go Zombie (Microsite)
M&C Saatchi/Mark
Samsung
Mr Knowitall
Ogilvy/OgilvyOne Spain
ING DIRECT
The Weight Of Your Good Deeds
OgilvyOne Worldwide Manila
Nike Philippines
Train to Win
RAPP/Tribal New Zealand
Coastguard NZ Ltd
Live Rescue
Red Urban GmbH
Getty Images
The Right Resolution is on the Web
Rosetta
High Point Auto Insurance
Jersey Doesn’t Stink
Rosetta
Rosetta
Snowday
Wunderman
Lufthansa Germany
World Wide Egg
Clemenger BBDO Proximity Melbourne
Vodafone Hutchison Australia
RandoMMS
Draftfcb Shimoni Finkelstein Barki
FRIENDS OF THE SWIFTS (R.A)
Birds Mobile Reality Show
OgilvyOne Worldwide
IBM
Seer 2.0
PKP BBDO Werbeagentur GmbH
Austrian Lotteries
Black Jack City
Proximity BBDO France
MERCEDES BENZ
Mercedes SLS AMG & iPad
RAPP/Tribal New Zealand
Yellow
Tip me Over
RAPP/Tribal New Zealand
Cadbury New Zealand
Freida “Smooth Moves”
SOHO Square Beijing
Subway
Daredevil Delivery
Wunderman
Diageo NA
Man of the Season
Kitcatt Nohr Alexander Shaw
WaterAid
Poo
M&C Saatchi/Mark
Samsung
Mr Knowitall
Ogilvy Beijing
IBM
The Proposal
Ogilvy Group Russia
Procter & Gamble (brand — Gillette Venus Embrace)
Aquapark
Ogilvy Group Russia
Procter & Gamble (brand — Gillette Venus Embrace)
Balloons
Ogilvy Group Russia
Procter & Gamble (brand — Gillette Venus Embrace)
Uneasy Stocking Date
Ogilvy/OgilvyOne Spain
ING Direct
We Don’t Just Open Nuts
Proximity Canada
Frito-Lay Canada
Doritos Viralocity
Proximity Prague
FOD
Where Should I Go?
BBDO New York
AT&T
AT&T World Cup Headercam Banner
BBDO New York
AT&T
You News
BBDO New York
Special Olympics
End the R-Word Counter
CP Proximity
LAURA CARRILLO
Futurecom interactive AG
Reporters without borders
Reporters without borders — no comment
M&C Saatchi/Mark
Samsung
Mr Knowitall
M&C Saatchi/Mark
ANZ
Sneaky Thief
Ogilvy/OgilvyOne Spain
ING DIRECT
Saver/No Saver
OgilvyOne worldwide GmbH, Frankfurt
DKV German Health Insurance
DKV Hotel-Check Web Guerilla
OgilvyOne worldwide GmbH, Frankfurt
Terre des hommes
Rock Paper Scissors
RAPP/Tribal New Zealand
Cadbury New Zealand
Freida “Smooth Moves”
Salem
Renault
CLIO Get Up
Shackleton
Canal + (Sogecable)
The Pacific
AIM Proximity
TVNZ (TV ONE)
Real Stories
DDB Group Melbourne
Australian Centre for the Moving Image (ACMI)
Headless Horseman
Draftfcb New Zealand
N/A
Client Changes Welcome
Futurecom interactive AG
Terre des hommes
Terre des hommes — The Value of a Coin
LUON
Eurostation/Euro Immo Star
Eurostation Recruitment Campaign
M&C Saatchi/Mark
Acon
Wear it with Pride
OgilvyOne Worldwide
IBM
Lotus Knows
Wunderman New York
ADMA
Drink Small
Agentur am Flughafen
Verkehrsbetriebe Zurich
Advertising Which Sticks Out
Draftfcb Cape Town
Peninsula School Feeding Association
You can’t Teach a Hungry Child
Draftfcb New Zealand
N/A
I Am Vampire
Futurecom interactive AG
Phonak Schweiz AG
The World’s Fastest Hearing Test
Wunderman Vienna
Weisser Ring
CSI Soul
AIM Proximity
TVNZ (TV ONE)
Real Stories — The Wall
AIM Proximity
Yellow Pages Ltd
Yellow Chocolate
DDB Group Melbourne
Australian Centre for the Moving Image
Pie Bag
Draftfcb Cape Town
Santam
World of Certainty
Draftfcb New Zealand
N/A
X1 Dessert
Leo Burnett/Arc Worldwide
Sunway Lagoon
Animal Busines Cards
Lowe Sydney (Lowe)
Football Federation Australia
The Great Christmas Wrapping Swindle
Proximity
Mercedes-Benz
Badly Parked
archibald ingall stretton…
WRAP
Food Lovers
BMF
Expedia.com.au
No Fees — Foreigners
Clemenger BBDO Proximity Melbourne
Sensis Yellow Pages
Hidden Pizza Restaurant
Watson Phillips Norman
The Salvation Army
Salvation Army Christmas Appeal
archibald ingall stretton…
O2
3D Rugby
CP Proximity
Laura Carrillo
Giovanni Draftfcb
Pao de Acucar
An Internal Training Session Involving The Pao de Acucar Mais Program
OgilvyOne worldwide GmbH, Frankfurt
IKEA GERMANY
IKEA Billy Screensaver The Times Are Changing
OgilvyOne worldwide GmbH, Frankfurt
IKEA Germany
IKEA “hej Community”
Proximity Colombia
Almacenes Exito
Exito’s giant flag
Red Urban GmbH
Getty Images
The Right Resolution is on the Web
Wunderman
Diageo NA
Man of the Season
AIM Proximity
Frucor Beverages Ltd
Code Red
AIM Proximity
RWC 2011
World’s Biggest Scrum
archibald ingall stretton…
Capital FM
Share the Love
BBDO Guerrero/Proximity Philippines
Bayan Telecommunications
Lola Techie
BBDO New York
Michele Corcoran
Leo Burnett Beirut
Exotica
Make a Move
M&C Saatchi/Mark
Samsung
Mr Knowitall
OgilvyOne worldwide GmbH, Frankfurt
IKEA GERMANY
IKEA Billygram
PKP BBDO Werbeagentur GmbH
AIDS Hilfe Vienna
The Contagious Poken
Proximity Canada
Frito-Lay Canada
Doritos Viralocity
Proximity Canada
Gillette
Gillette Blade Change Challenge
Proximity Colombia
Almacenes Exito
The World’s Biggest New Year’s Eve rag doll
Quirk eMarketing
MWEB
Free The Web SA
Rosetta
High Point Auto Insurance
Jersey Doesn’t Stink
AIM Proximity
Fisher & Paykel
Lost Socks
BBDO New York
Starbucks
The Big Picture
DMW Worldwide, LLC
TruMark Financial Credit Union
Your Trust Matters
Draftfcb New Zealand
N/A
Cardboard Cutouts
Kitcatt Nohr Alexander Shaw
WaterAid
Diarrhoea
Ogilvy & Mather New York
Medco Health Solutions
Dr. Obvious
Proximity Colombia
Almacenes Exito
We interrupted every soap opera, from every colombian network channel, only to show nothing.
BMF
Commonwealth Bank
Love Cricket?
Clemenger BBDO Proximity Melbourne
Mars Snackfoods
Bare All
CP Proximity
Laura Carrillo
Leo Burnett Beirut
Exotica
Make a Move
M&C Saatchi/Mark
Samsung
Mr Knowitall
Ogilvy/OgilvyOne Spain
ING Direct
The Weight Of Your Good Deeds
Proximity Canada
Mars Canada
Pedigree Adoption Tales
RAPP/Tribal New Zealand
Coastguard NZ Ltd
Live Rescue
Shackleton
Diesel
Quique the Head
Tequila/Brussels
The Belgian Post
Love Letters from the Belgian Post
AIM Proximity
TVNZ (TV ONE)
Real Stories
AIM Proximity
Yellow Pages Ltd
Yellow Chocolate
AIM Proximity
Fisher & Paykel
Lost Socks
AIM Proximity
Vodafone
Helping Business Do Business
Arc Worldwide Chicago
Walgreens
Arm Yourself for the Ones You Love
BBDO Guerrero/Proximity Philippines
Bayan Telecommunications
Lola Techie
BBDO New York
Starbucks
The Big Picture Campaign
BBDO New York
HBO
HBO Imagine Integrated Campaign
BBDO New York
Starbucks & (RED)
Starbucks Love Project Integrated Campaign
BMF
Meat and Livestock Australia
Lambassador
BMF
Schweppes
Lucky Undies
BMF
Expedia.com.au
No Fees
Clemenger BBDO Proximity Melbourne
Guide Dogs Australia
Support Scent
Clemenger BBDO Proximity Melbourne
Sensis Yellow Pages
Hidden Pizza Restaurant
Clemenger BBDO Proximity Melbourne
Fosters Group
Dry Dreams
Clemenger BBDO Proximity Melbourne
Mars Chocolate Australia
Bare All
Clemenger BBDO Proximity Melbourne
St Vincent de Paul Society
No One Should Have to Know This
DDB UK
Ellie Botwood
Draftfcb-Chicago
Newell Rubbermaid — Sharpie
Uncap what’s inside
Draftfcb-Chicago
The Humane Society of the United States and Maddie’s Fund
The Shelter Pet Project
Draftfcb Cape Town
Peninsula School Feeding Association
Lunch is on me
Draftfcb New Zealand
N/A
The Journal
Draftfcb Shimoni Finkelstein Barki
FRIENDS OF THE SWIFTS (R.A)
Birds Mobile Reality Show
EHS 4D
The MCCA
How Creatively Uninhibited Were You?
Host
The Salvation Army
Oasis 32000 To Go
Kitcatt Nohr Alexander Shaw
WaterAid
Dig toilets, not graves
Leo Burnett/Arc Worldwide
UNICEF Malaysia
Tune In To Me
Leo Burnett Beirut
Exotica
Make a Move
M&C Saatchi
Betfair
Betfair Bash
M&C Saatchi/Mark
Qantas
Boots & Dreams
MMI Solutions
Lamitech
Heavyweight Champion Campaign
Ogilvy & Mather New York
XS4ALL Internet Service
Safety on Internet
Ogilvy & Mather New York
WWF The Netherlands
WWF Save a Tree
Proximity Canada
Frito-Lay Canada
Doritos Viralocity
Proximity Canada
Soulpepper Theatre Company
Soulpepper presents “Glengarry Glen Ross”
Proximity Colombia
Fundacion Arcangeles
Segregator Project
RAPP/Tribal New Zealand
Coastguard NZ Ltd
Live Rescue
RAPP/Tribal New Zealand
Cadbury NZ
Freida “Smooth Moves”
RMG Target
An Post
Open Your Mind
Rosetta
Rosetta
Snowday
Shackleton
NBC Universal (13th Street)
The 13th Street Cuisine
Shackleton
Once Foundation/FSC Inserta
Capable
The Brand Agency
Curtin University of Technology
The Box
Watson Phillips Norman
COI/Health and Safety Executive
Make the Promise
Wikreate
I WISH
Wunderman
Microsoft
Windows Live Trade Spy Seeker
AIM Proximity
TVNZ (TV ONE)
Real Stories
AIM Proximity
Yellow Pages Ltd
Yellow Chocolate
Clemenger BBDO Proximity Melbourne
Guide Dogs Australia
Support Scent
Draftfcb New Zealand
N/A
MINI Soho. 15 Cars. 15 Campaigns.
M&C Saatchi/Mark
Acon
Wear it with Pride
DDB Group Melbourne
PZ Cussons
Dirty Dishes
Draftfcb New Zealand
N/A
MINI Soho. 15 cars. 15 campaigns
Draftfcb New Zealand
N/a
Mini Mostnificent
Euro RSCG Chicago
Sprint
Groundbreaking
M&C Saatchi/Mark
EMI
Plastic Flowerz
Red Urban GmbH
Getty Images
The Right Resolution is on the Web
TPN, Inc.
Gatorade
Gatorade High School Influencer Program
AIM Proximity
Vodafone
Helping Business Do Business
BMF
Commonwealth Bank
HEAPS FREE
BMF
Weight Watchers
Approved By Life
Draftfcb New Zealand
tbc
Mini Mostnificent
archibald ingall stretton…
Expedia
Expedia Hotel View
BBDO New York
HBO
HBO Imagine Integrated Campaign
Clemenger BBDO Proximity Melbourne
Mercedes Benz Australia
Pop What You’re Not
CP Proximity
Bacardi-Martini
Eristoff Internative Festival
DDB
AT&T
Power Button
Demner, Merlicek & Bergmann Werbegesellschaft mbH
Media 1
Spy Banner
Ogilvy Beijing
Volkswagen
Scirocco Cup AR Challenge
Ogilvy Beijing
Lenovo
Mystery Egg
Proximity BBDO Mexico
Sabritas/Frito Lay
Doritos.com
Quirk eMarketing
Warner Bros.
Warner Bros. — Hogwarts Wizarding Class
Rosetta
Rosetta
Snowday
