The John Caples International Awards has been the premiere celebration of the very best creative ideas that drive direct marketing campaigns by teams and individuals around the world for 32 years.
The very best creative work inspires, excites and motivates customers, leaving a lasting brand impression. This 32nd Annual John Caples International Awards commemorative book salutes these efforts. In these pages, you will find examples of innovative and groundbreaking advertising, along with our special award winners honored for their outstanding work.
They include the Andi Emerson Award, the Irving Wunderman Award, the Maxwell Sackheim Best in Show Award, and the Courageous Client Award. This year, Caples has introduced two new categories, which focus specifically on the techniques that shape groundbreaking campaigns: Best Art Direction and Best Copywriting.
We are delighted to celebrate the most innovative campaigns and people in the industry once again.
Enjoy the glory.
Carol Krol
Editor-in-Chief
DMNews
