Browsing Tag
advertising
11 posts
Gaming project’s restrictive guidelines stir controversy
A gaming project’s advertising team recently sent out a detailed set of guidelines to content creators before the…
BrandMatch reshapes audience targeting in advertising
BrandMatch, a groundbreaking gen-AI tool, is reinventing advertising tactics for a leading publisher with over 10 million subscribers.…
New York Times employs BrandMatch for enhanced advertising
The New York Times recently began using BrandMatch, an advanced AI technology system, to enhance its advertising capabilities.…
Carlsberg’s New Marketing Strategy
Companies continuously strive to negotiate the dynamic environment of marketing to stay one step ahead of the competition.…
A.I. and Advertising: A Potential Blessing or Disaster?
As technology continues to evolve, it is no surprise that the advertising industry has turned to artificial intelligence…
How AI is Revolutionizing Out-of-Home Advertising
In today’s digital age, advertising has evolved significantly, with brands constantly seeking innovative ways to capture consumers’ attention.…
Programmatic Ads and the Rising Brand Risks in the Age of Generative AI
In recent years, large language models powered by AI have been gaining popularity, generating vast amounts of text,…
Should Marketers Care About NFTs?
Breaking onto the scene in late 2021, Non-Fungible Tokens, or NFTs, threw an uppercut to the financial world’s…
5 Effective Marketing Tips for Realtors
The real estate industry is notoriously competitive. Buying a home is the biggest single transaction most consumers will…
Why Audio and Podcast Advertising Delivers Powerful Brand Lift & ROI – And the Pitfalls of Not Embracing This Medium Now
In an effort to keep up with evolving consumer media consumption habits, an increasing number of brands and…
