As Founder and CEO of Veritonic, Scott Simonelli oversees Veritonic’s global operations delivering pioneering audio research, testing, and measurement solutions to world-renowned brands, agencies, publishers, and platforms. Prior to starting Veritonic, Scott led business development for OrderGroove where he was responsible for establishing and growing relationships with leading brands including Walmart, P&G, L’Oreal, and CVS. Prior to his time at OrderGroove, Scott helped bring the online testing company Optimost to market and was instrumental in leading the company from its inception through its acquisition by Interwoven/HP (NYSE: HPQ). In addition to roles at Sony Music and Boosey & Hawkes, Scott also taught elementary school music. Scott is a summa cum laude graduate of The Catholic University of America with a degree in music education and composition and is also a working composer. He resides in Connecticut with his family.
Why Audio and Podcast Advertising Delivers Powerful Brand Lift & ROI – And the Pitfalls of Not Embracing This Medium Now
In an effort to keep up with evolving consumer media consumption habits, an increasing number of brands and…