UPDATE: We’re getting the Community off to a great start with a meet-up hosted by Channel V Media at their amazing New York office space. November 7, and numbers limited, so please RSVP now for cocktails, bites, networking and discussions. Details here.
The CMOs at Adobe, Amazon North America, Google, IBM, Marketo, Oracle, and Salesforce likely have a number of things in common. One of those things is that they’re women. Is this an inflection point?
Last year, the ANA announced that the marketing workforce was “overwhelmingly female,” except for CMOs. Perhaps that last bastion is falling, despite the fact that women are less likely to be promoted and receive raises, although they graduate college at higher rates.
Women have shown over and over again that they are capable of leadership and setting the strategic direction of a company.
At DMN, we have been rooting for women marketers since 2013, when the inaugural Marketing Hall of Femme event honored the top marketers at brands like eBay, General Electric, IKEA, Macy’s, Marriott International, and Wunderman. Every year since, we’ve tried to induct legendary women marketers into the Hall, and we also launched the search for Women to Watch — marketers on their way to the top.
We’re pleased to announce that this year’s nominations for the class of 2020 are now open.
But that’s not all.
Relationships between women marketers are important. We’ve observed that at our events, at networking occasions, meet-ups, and roundtables. We want to keep our relationship with women marketers and all our women readers fresh and vibrant year round.
That’s why we’ve now launched the Women in Marketing community, featuring its own channel here at this website, its own newsletter, and a series of meet-ups — starting in New York, but hopefully spreading further afield. We hope you bookmark the page, and return regularly to catch the latest content.
Watch this space too for details, including a meet-up in November.