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Shop at Home Sales Rise 42 Percent
Shop at Home Inc., the shopping channel based in Knoxville, TN, reported that its second quarter sales rose…
Inter-Act Helps Retailers Save on Ads
At least one supermarket retailer said it is saving a couple million dollars from its direct mail and…
Fox Direct Eyes Overseas Markets for Videos
Fox Direct International, a division of Twentieth Century Fox, began developing international direct marketing channels for its library…
Vaughn Promotes Use of Videotapes in Direct Mail
Videotape duplicator Vaughn Communications has opened an office to consolidate and expand the use of VHS videotapes as…
Move Update: You May Save Money if You Clean Up Files
Here's an unusual situation: the U.S. Postal Service wearing the “white hat” and some First-Class mailers wearing the…
Fade In: Interactive TV; Fade Out: 30-Second Spots
Shakespeare called brevity the soul of wit, but no one ever described it as an effective sales tactic.…
Holy Roll Call: Bernice Bush Markets List of 'Bible' Buyers
GT Direct, the DRTV marketing division of Good Times Entertainment Inc., New York, this month began marketing its…
MSGI Reports Revenue Increase, Larger Net Loss
Marketing Services Group Inc., New York, a direct marketing and information services provider, reported $10.67 million in revenue,…
Access Inks Best Buy as Program Sponsor
Access Television Network, a provider of paid programming to local cable systems that is based in Irvine, CA,…
Provide E-Mail Recipients Lots of Opt-Out Chances
The other day I got a call from a friend who was interviewing for a job at a…