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New Advo CEO Plans New Growth Strategies
Gary Mulloy, who takes over as CEO of mail marketer Advo next week, sees ad insertion and targeting…
DMI Debuts New Service, Restructures
Acxiom/Direct Media is accepting contributors to an e-mail address appending service called E-Base which it expects to roll…
Group Tries Accepting Donations Online
The United Cerebral Palsy Association, Washington, has started a one-year pilot program to accept online donations in hopes…
Advocacy Group Launches Privacy Web Site
Advocacy group the Center for Democracy and Technology earlier this month launched Privacy Watchdog, a Web site that…
Big Apple Political Mailing Stirs Pundits
There were a few raised eyebrows among political consultants and direct marketers just days before Christmas in New…
Mesa Visitors Bureau Outsources Inbound Calling to Tour Operator
In a move it hopes will add convenience for vacationers and build exposure for its area golf courses,…
SEC Charges Infomercial Operators With Pyramid Scheme
The Securities and Exchange Commission has filed a civil complaint against Commercial Express LLC, a producer of DRTV…
Printing for an Audience of One
In recent years the DM industry has experienced profound changes, in part because of the integration of digital…
Group 1 Introduces Web Software
Group 1 Software, Lanham, MD, a database marketing software provider, recently introduced TrueLead, a Web software solution that…
US Trust Outsources Overflow Calls to Fight Attrition
US Trust, Boston, has outsourced overflow calls to stave off instability in the wake of attrition at its…