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Juno and AT&T Join Forces, Debut Interactive Campaign
AT&T Wireless Services and Internet service provider Juno, New York, have signed a marketing alliance agreement that will…
MediaX Launches Amuzenet.com, Offers 265,000 Titles
MediaX, Culver City, CA, a content developer for entertainment companies, last week launched Amuzenet.com (www.amuzenet.com). The company expects…
Cyberian Outpost Beefs Up Presence With USAToday.com
Cyberian Outpost Inc. expanded its marketing relationship with USAToday.com, the Internet arm of the national newspaper, to increase…
Marketing From the Heart Pumps the Bottom Line
Thanks to technology, businesses today are moving faster and more efficiently than ever. Technology has changed the way…
De Novo Acquires Canadian Owen/Holleway Group
Moving ahead with its plan to continue acquiring leading marketing and communications companies, privately-held venture capital holding company,…
IBM's Easy Choice Creates Online Customer Link
IBM Corp., Armonk, NY, has launched a software-purchasing program for buyers of its Aptiva line of personal computers.…
*GetSmart Sweepstakes Drives Loan, Credit Card Requests
Credit and loan products Web site GetSmart.com has added a sweepstakes as the latest means of collecting data…
Customer Acquisition Marketing for the Utilities Industry
Utility companies have existed for decades in a regulated, noncompetitive environment where marketing consisted primarily of brand awareness…
Gateway Files 2nd Lawsuit Against Web America
Computer direct seller Gateway Inc., Sioux City, SD, filed a second lawsuit against its original Internet service provider…
ALC of New York Launches Reactivation Campaign
Borrowing a strategy popular with catalog marketers, list management and brokerage firm ALC of New York has embarked…