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The Multiplier Effect of the Postal Weight Limit Discount
Direct mail is the world's largest advertising medium. Maybe it's less glamorous than the Internet, but it is…
U.S. Plastic Lumber Sparks Fuse
Fuse Integrated Marketing Inc., Newburyport, MA, has announced its agreement to begin handling all integrated marketing and public…
Dunhill Increases Affluent Files Through Modeling
Dunhill International List Co., which has been compiling lists of millionaires for 60 years, has introduced a new…
USPS Raises ABE Level Today to 80% Compliance
Mailers who use the U.S. Postal Service’s Automated Barcode Evaluator program should remember that today marks the first…
*Silicon Alley Firms Set to Pitch at Venture Capital Conference
NEW YORK-Silicon Alley investment magazine AlleyCat News and the New York City Economic Development Corp. last week announced…
American List Counsel Takes Over Publisher's Toolbox
American List Counsel, Princeton, NJ, has assumed management of 47,000-name Publisher's Toolbox and 30,500-name Stone Hill Collections buyers…
How to Locate a BTB Mailing List
Poor list selection is the worst mistake you can make in direct mail. When you mail to the…
Update: DMA's New executive VP will help grow seminars, database
Frank A. Rigano was named executive vice president of operations and administration for the Direct Marketing Association this…
*Yahoo Buys GeoCities for $3.56 Billion
Yahoo Inc. agreed last week to acquire online community builder GeoCities Inc. in a stock transaction worth $3.56…
*Insight Posts Gains in Profits for Fourth Quarter, Year
Insight Enterprises Inc., the Tempe, AZ-based direct marketer of computers and periphery, posted a 56-percent gain in fourth-quarter…