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Caples: Courage Inspires Creativity

Seventeen hours of intense judging over two days by nearly 50 top global creative directors. More than 700 entries across 25 categories from 25 countries. Eight hours of compelling content followed by four hours of revelry. Welcome to the 2012 Caples Courageous Summit & Reveal—three days of the best marketing and creative talent from around the world gathering to share ideas and celebrate the most courageous direct marketing campaigns from across the globe.

The 2012 Caples awards was a resounding success. An international group of creative leaders poured intently over marketing campaigns submitted by agencies from every corner of the globe. They narrowed the field to the best of an impressive lot. Scores were tabulated; winners surfaced.

On day three the judges gathered with other top creatives and marketing leaders for the day-long Caples Courageous Creative Summit on creativity in the age of data. Attendees learned the back stories of winning campaigns from Land Rover, VW China, and IAG Insurance (all 2011 Caples winners); went on a marketing journey with IBM from Watson’s TV debut to its future in healthcare and beyond; and learned about agile creativity and its benefits to both marketers and creatives from Caples 2012 Honorary Judging Chair Torrence Boone, managing director of agency business development at Google.

As day turned to night, the discussion continued as attendees mingled, sipped cocktails, and viewed the world’s most creative work gallery-style in a Reveal buzzing with visible excitement. Presentations from Emerson and Wunderman winners Don Schultz and Robert Rasmussen, respectively, left attendees awed and inspired.

You’ll be inspired, too, when you see all the amazing work submitted by the winners of the 2012 Caples Awards. Check out the winners at caples.org.

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