The Bullish Future of Subscription Models
At the Northside Innovation Festival, the customer was front and center. That is, the value of companies owning…
5 Takeaways from Mary Meeker’s Iconic Internet Report
Part conventional wisdom, part trend setting, the internet trends report from Kleiner Perkins’ Mary Meeker always has some…
How to Be a Customer-Friendly Data Company
While the Trump Administration is definitely changing the normal political conventions, it’s usually true that a Republican-led government…
Facebook Bot Simplicity Issues Plagues Adoption
The chatbot revolution continues, but poor quality control and confusion of terms weighs heavily on adoption. Facebook has…
Segmentation Still The Best Way to Drive ROI in Ecommerce
A Klaviyo email analysis report released today demonstrated just how powerful marketing segmentation is for ROI. Email campaigns…
Snap, Like Predecessors, Arrives at Self-Service Ads
Snap continues its slow movement towards being just like any social media network that preceded it with the…
Facebook Bot Reboot Intriguing for Businesses
Facebook’s developer conference F8 dominated the tech news cycle yesterday. While the world focuses more intently on Facebook’s…
What the Burger King Internet of Things Ad Portends
You may have noticed the below ad being shared on social media or been one of the (un)lucky…
Knowing the Difference Between Loyalty and Retention Programs
In the middle of a brand crisis, Chipotle announced a massive program to induce customer purchasing. Customers…
The Debate Over Data Will Never End
There are troubling movements afoot for citizens worried about data privacy, mainly Congress’s passing and President Trump’s signing…