Only 20% of Marketers Truly Know Their Customers
Eighty percent of companies rely primarily on basic customer profile information and purchase history to structure marketing campaigns,…
News Byte: OgilvyOne acquires Verticurl
Who is it: OgilvyOne, the customer engagement division of Ogilvy & Mather Group, has acquired a majority stake…
News Byte: Erin Matts hired as CMO of Omnicom’s Annalect
Who is it: Erin Matts has been appointed CMO of Annalect, Omnicom Media Group’s data driven marketing technology…
Are Your Emails Ousted Before Hitting Inboxes?
Twenty-two percent of marketing emails sent with subscribers’ permission are not reaching customers’ inboxes during the first half…
More Than One in 10 Emails Are Faulty
Marketers have a tough enough time getting into the inbox of the right customers at the right time.…
CMOs on the Move: July 30, 2013
Who it is: Pamela Kaufman, appointed CMO and president of Consumer Products for Nickelodeon What’s her role: Kaufman…
CMOs on the Move: July 23, 2013
Who it is: Paula Gignac, appointed Global CMO of The Exchange Lab, a marketing intelligence and media trading…
USPS’s Picture Perfect Branding for Mailers
The U.S. Postal Service (USPS) has introduced Picture Permit Imprint Indicia, a new promotional tool for businesses to…
Relevancy Is the Cornerstone of B2B Loyalty
B2B marketers face unique challenges establishing connections with customers, who are often part of a team that collectively…
CMOs on the Move: July 16, 2013
Who it is: Lauren P. Flaherty, named EVP and CMO of CA Technologies What’s her role: Flaherty will…