Want to Build Addictive Apps?
On social media, I recently saw an ad for an online course. The guru said that he would…
Online Advertising Is Slowing, But Not for the Reasons You Might Think
Online advertising is continuing to grow, but the rate of that growth is actually slowing down, according to…
Will Tech-Infused Retail Centers Lead to a Problem With Loungers?
Technology and creativity are coming together to transform public spaces. With something as simple as curving LED screens,…
How Much Do Micro-Influencers Get Paid?
When the top influencers decide to cash in on their positions in the social media hierarchy, they’re often…
The Legal Fight Between the SEC and Kik is Heating Up
If you’ve seen The Wolf of Wall Street, you may imagine the SEC as the guys in suits…
Rethinking Retail by Retrofitting Stores with Smart Technology for All
Retail is being transformed. Location data can be used to target effectively and get people through the doors.…
Looking for Advertising Opportunities? Look Out the Window
If you’re looking for creative advertising opportunities, you might find yourself looking out the window. And, in the…
The SEC is Suing Kik
Kik is a messaging app that was initially released in 2010 by Kik Interactive, a Canadian company. But…
What You Should Work on When Nothing Seems to Work
Ideas need time to spread. They need proponents and adopters. Marketers play an integral role in the spreading…
Where Intent Marketing and Content Marketing Meet
High quality content can draw in searches and inspire social shares. If the material is relevant to a…