Brands go local, get social
IKEA‘s Leontyne Green gets it. The CMO, our Spotlight profile, pulls all the levers at her disposal in…
Lighthouse List debuts list that segments by device
List broker Lighthouse List Co. has made available a new-to-market postal and email list that segments by mobile…
Purchase technology will assist print
Last month in this column, I asked, “Where are your customers?” The answer is they can be found…
Where are your customers?
Where are your customers is a provocative question and one many marketers no doubt are asking of themselves.…
‘Twas the merry season of mobile
As we turn the page on the calendar, put away the garland and box up the pre-lit tree,…
Car brands raise digital marketing bar
Automotive manufacturer Ford Motor Co. unveiled the 2013 Ford Escape on Nov. 15 using social game developer Zynga‘s…
DMA show agenda short on specifics
Wikipedia defines “information design” as “the skill and practice of preparing information so people can use it with…
Target flop shows need for tech prep
It’s Black Friday. A crowd gathers outside your brand’s flagship retail location. Despite the expected shopper crush, the…
Tough times are silver lining for direct
How’s this for an attention-grabbing headline, courtesy of the Associated Press: “Here we go again: Another big down…
Consumers’ privacy falls on marketers
Industry self regulation of online behavioral tracking is falling far short of expectations, according to a Stanford University…