Mother’s Day Gift for Marketers
The National Retail Foundation (NRF) anticipates that Mother’s Day 2019 will be the biggest to date. According to…
Data Privacy Concerns Lessen as Consumers Adopt New Technology
Factual, a location data firm, commissioned the University of Southern California to gain insight into the consumer perspective…
How a Used Clothing Shop Went Online to Appeal to Gen Z & Millennials
Convenience, personalization and transparency are the qualities that make online shopping so appealing to customers. Such attributes were…
Too Much AI?
You may have heard that there are two types of people. That is false; there are three. At…
High Touch, High Tech
“What’s your pleasure?” The question that is typically limited to one’s choice of drinks is really what underlies…
Convenience Drives Consumers’ Tech Demands
Those of us who have grown up watching The Jetsons or even Star Trek were shown a vision…
Back to School Forecast
Just after the firecrackers fade out on the Fourth of July, marketers shift their tune from the pleasures…
Vacation Videos that Work for Travel Marketing
The travel companies, TUI Belgium and TUI Netherlands, set out to reach more potential customers interested in summer…
How B2B Content Marketing Works
Content has always played a role in B2B marketing strategy. However, it used to be devoted primarily to…
IKEA Rolls Out a Shoppable App
As mobile has become not just the first but even the last stop for many of today’s shoppers,…