Agency: Rosetta
Location: Princeton, NJ
Year Founded: 1998
Number of offices: 7 offices in 2 countries
2009 Revenue: Direct/Digital: $152,466,000
Web site: http://www.rosetta.com
Key executive: Chris Kuenne, CEO
Major discipline/capability: Retail & Consumer Products, Healthcare, Financial Services, Communications, Technology & Media and B2B markets
Key clients: U.S. Mint, Coach, Abbott Labs, Office Max, Jos. A. Bank, Cornerstone Brands, Flagstar, Audiovox, Covidien, Sallie Mae, Forest Labs, Tractor Supply, Allergan, Nationwide
Latest trends: Mobile and social…AR is definitely a trend at the moment. Apps will continue to evolve and offer opportunities for marketers. And content creation will be king. He who can create assets that consumers will seek out and come back to time and again, will win the lion’s share of the marketing race.
Notable new campaigns: Nationwide – “I Am On Your Side” Nationwide iPhone Application; Sallie Mae – Education Investment Planner; JoS A. Bank website redesign; Juvederm ULTRA website redesign; OfficeMax B2C website redesign
