Agency: Digitas Health
Location: Philadelphia
Year Founded: 1990
Number of offices: 4 offices in 2 countries
2009 Revenue: N/A
Web site: http://www.digitashealth.com
Key executive: David Kramer, CEO
Major discipline/capability: Advertising, direct marketing and affinity programs, search engine marketing, social media, web development and emerging media, research and analytics, viral indexing, behavioral measurement, digital strategy
Key clients: AstraZeneca, Bristol-Myers Squibb, MedImmune, Merck, Novo Nordisk, Pfizer, Roche, Sanofi-Aventis, Shire
Latest trends: Social media, social media, social media! It is all about listening. The FDA hearings on social media in pharma were a huge discussion point.
Notable new campaigns: MedImmune – “Good To Share” (broadcast, digital)
