Most entrepreneurs or C-level execs will say that reading during downtime or breaks helped them have success in their respective industries. Though many people spend nights on their phones, it’s a good idea for your career success and overall well-being to put the electronics down. Instead, pick up one of these seven top books in digital marketing for 2022.
1. Influence Is Your Superpower
From renowned and award-winning Yale professor Zoe Chance, comes a book that teaches you how to harness your inner superpower that brings your best ideas to fruition. By pointing out the misconceptions and issues within the way society tells us to think (i.e., making us question our gut feelings, suppressing our true personalities, and apologizing for our actions) Zoe Chance flawlessly reveals how to escape those habits in order to cultivate our creative minds.
In doing so, marketers are able to gain influence and power, as well as the confidence necessary to succeed and stand out among the competition.
2. Pandemic, Inc.: 8 Trends Driving Business Growth and Success in the New Economy
In a time of economic uncertainty and the emergence of new business models left and right post-pandemic, Patrick Schwerdtfeger provides the advice to take advantage of this uncertain time. By leveraging the eight post-pandemic trends from this book, entrepreneurs, small business owners, and marketers can begin to rebuild what they may have lost and excel far beyond what they had before the pandemic in this new world of remote working.
In a simple, nuanced way, learn about complex current trends in our world, such as artificial intelligence, blockchain, and cryptocurrencies. Other important topics, such as social unrest, the Black Lives Matter movement, and drone technology are also covered. Take advantage of the new trends in marketing now by reading this book.
3. The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from The Crowd
The process of making a marketing strategy is a long and difficult one, let alone making one that’s effective. However, in the 1-Page Marketing Plan, serial entrepreneur Allan Dib reveals a breakthrough method to create a marketing plan. One implemented quickly and easily and actually works.
He provides a marketing strategy template model that is only one page long. In doing so, marketers can gain a clear pathway toward the strategy they want to implement, without getting overwhelmed or disorganized by a long, cluttered plan that does more harm than good. Learn everything from how to annihilate your competitors to how to get amazing results on a small budget with direct response marketing.
4. The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing
This handbook on digital marketing is the key to kick-starting any small business venture. Get the maximum return on all you invest by utilizing the expert steps and advice in this book. It provides clear and concise ways to understand your customer base. This helps in order to diagnose and correct anything and everything regarding your online marketing presence.
Digital marketing is complex and full of multi-faceted nuances. However, with this book, author Karen J. Marchetti seamlessly covers those complex pieces like Search Engine Optimization, Pay-Per-Click advertising, email, and more so. In doing so, marketers can stay on top of the latest trends. Plus, it even offers actual formulas and metrics so that you can measure your success in concrete, accurate ways. This digital marketing book is one you will not want to forget.
5. Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers
From the Chief Marketing Officer of Mastercard, Raja Rajamannar, learn the strategies and methods by which you can navigate and overcome the challenges of the modern marketing world.
In the ever-evolving field of marketing, it can be immensely difficult to keep up with and stay on top of the new trends and fads that drive success. With this book, you can change your mindset. You can reimagine marketing for the future in order to drive your innovation and stand out from the competition.
6. InstaBrain: The New Rules for Marketing to Generation Z
Today, Generation Z is gaining ground on the other generations, and fast. This means that it is time to shift our marketing focus away from Millennials and toward this new demographic. With Gen Z being the first-ever generation to grow up in a world of the Internet, cell phones, and social media, marketing to them needs to be different than any other generation before.
Generation Z is tech-savvy and demanding. They are picky with what they like and do not like. They will not settle for anything less than the best. Along with these, this generation demands ethical business practices and honest, transparent marketing that promotes values such as environmental concerns and labor practices. With this book, learn what draws Generation Z in. Additionally, learn how they make their purchase decisions and how to keep them coming back. With the techniques from InstaBrain, you can gain the necessary perspectives to actually relate to Generation Z in an authentic way that reflects their emotions and values.
7. The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth
Transform your current approach to marketing with the five steps provided by John Jantsch in The Ultimate Marketing Engine. Creating real relationships with your customer base that are strong and long-lasting is harder than ever with all of the traffic and chaos that comes with online advertising.
Learn how to cut through that noise and stand out online to your audience. You can do this with the system that teaches you about gaining a voice and maintaining a narrative that appeals to consumers within your marketing strategy.
Hopefully, these seven digital marketing books give you insight into the business. On top of that, many of these authors shared their insider tips on how to grow in your industry. By following the advice found in each, we’re sure you’re bound for great things in your digital marketing career!