Social media marketing can be a lucrative and effective way to propel yourself and your business forward. However, it’s not as simple as posting a few pictures with a caption online. The truth is that creating a social media marketing strategy takes a great deal of time, effort, and dedication, especially if you want it to really work. But have no fear, the following are just a few tips and tricks to easily create a social media marketing strategy that will actually be effective for you.
1. Know Your Audience
The first step in creating your strategy, as always, is to define and know your target audience. With social media, the reach can be specific and niche depending on where and when you are posting. For instance, if your audience is Generation Z, you cannot be marketing on Facebook, because most of the individuals in that age demographic only use Facebook to update their grandparents. They will ignore any advertising content on Facebook because they see Facebook as outdated and out of touch. Instead, marketing to this audience on TikTok or Snapchat, for example, would be extremely successful, since those platforms are what they use and consume constantly.
2. Use Interactive Elements
Conduct contests, voting polls, live videos, and more to get your audience involved in your content. People want to do something. They like doing more than simply scrolling past a picture. Contests such as “Follow and tag us on your story in order to win a prize!” really do work because you are giving your audience something in return. They know that you are profiting from their involvement and engagement with your content. Plus, they are more likely to think positively about you if they are getting something out of that engagement, too.
No matter who your audience is or where you are posting, the more interactive elements you include in your social media marketing strategy, the more success you are likely to get.
3. Share User-Generated Content
Consumers are over the old way of doing advertising. They know all the tricks and ploys, and even if they don’t, someone else online will tell them about it. Marketing from the brand alone is no longer enough. People want to know that their friends are also buying the product, service, or brand offering. They want to feel like they are part of a club or community. So, they will buy something if their friends are members of that shopping “community” too. They are far more likely to believe and support a brand that is hyped up and posted about by their friends.
4. Shoppable Posts
Shoppable posts, such as the ones on Instagram, are extremely effective ways to attract customers and lock down sales quickly and easily. Essentially, shoppable posts are ones that both advertise your product and also provide an immediate link to actually purchasing them.
By creating these types of posts and content on your social media platforms, you are also making the entire buying process easier for both you and your customers. This will make them more likely to come back to you in the future.
5. Create a Schedule
Though it may seem a bit idiotic to plan out exact times and dates for your posting schedule, it is truly crucial to any success in a social media marketing campaign. If your posting is inconsistent, people are going to be confused. If you hardly ever post, no one will know who you are or want to follow you. Conversely, if you are posting constantly, people will become annoyed and unfollow you immediately.
Ideally, within your schedule, you should create a consistent few times a week to post pictures, stories, and more at specific times. In doing this, people will grow to expect your content at certain times and anticipate it in advance.
6. Be Consistent
In addition to being consistent in your posting schedules, it is important to maintain consistency across all online platforms in your social media strategy. In order to look legitimate and professional, you should maintain a consistent style and aesthetic across all of your different accounts.
Whether it is on Instagram, Facebook, TikTok, or LinkedIn, consumers should be able to recognize that it is your brand instantly upon seeing your home pages. This means having the same or similar profile pictures on all platforms, the same logos, the same color scheme, etc. When it comes to social media, your brand image cannot be overestimated.
Overall, social media marketing is one of the fastest-growing ways to build your business. And, by following these six steps, you, too, can quickly grow your business and reach that social media success.