40 Under 40 2016: Allison Tseng, DreamWorks Animation

Allison Tseng, Senior manager, retail marketing, DreamWorks Animation, 31


Allison Tseng’s love of marketing began with the six years she spent at Nickelodeon. She eventually traded in her Uggs for flip flops and moved to California to work for DreamWorks Animation.

She has since been instrumental in executing retail campaigns for
How to Train Your Dragon 2, Dinotrux, and Trolls.

What has been your proudest career accomplishment to date?

The Rock Your True Colors Trolls campaign at Target.

What’s the best piece of advice you can give to future 40 Under 40 honorees?

Forge your own career path. Nurture your network of support, work hard, and don’t forget those who help you along the way.

What do you hope to accomplish in the next five years?

I hope to continue to mentor and inspire others to think outside of the box.

What is one interesting fact about you that few people know?

I’m allergic to avocados, but love guacamole.

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