Dan Barcus, Executive Director of Acquisition Marketing, Comcast
Change is something that has defined the life of Barcus, who grew up in a military family. “I’m used to picking up every couple years and starting over, making new friends, figuring things out, and jumping into new situations,” Barcus says. Today, he works to fuel change and drive results. Barcus was instrumental in moving one of the largest direct mail programs in the country from static, conventional campaigns with multiple print versions to variable, dynamic content, using single-stream production to drive a double-digit lift in response with a dramatic reduction in postage cost.
Defining moment: Diana Baldwin gave me my first shot in marketing, taught me the foundations of direct marketing, and made an indelible impression on my career.
Words to live by: “What good is it for a man to gain the whole world, yet sacrifice his soul?”
Strategy shift: As soon as we beat the champion, we get to work to beat the new champ.
Up next: From a direct marketing standpoint, variable data printing and full variable print technology is a game-changer. It allows us to get maximum personalization all in the same print stream to gain postal efficiencies.
Advice to young marketers: Have an open mind and approach challenges from a place of curiosity and cleverness.
–Natasha D. Smith