Our look at the most — and least engaging social media
The Toyota “It’s a car!” Facebook campaign features promotional videos, an interactive game and a trunk-full of awful jokes. Both the videos and campaign microsite promote the campaign’s terrible spokesman, comic actor and author Michael Showalter, more than
they do the Yaris. Toyota misses a humongous opportunity when it forces consumers to download Google Chrome in order to access the interactive game. What could be worse than a bad spokesman and driving consumers away from your Facebook page and microsite to download a Web browser: this campaign’s copywriting. “Do you go places
sometimes and leave places other times? Maybe you need a Yaris. It’s a car!” The Facebook page also features an instruction manual that informs consumers how to start a car and how to roll down windows. Oh brother! Someone please drive me away from this campaign.
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