Media and marketing intelligence firm TNS, which was recently acquired by WPP Group, has launched a new retail and consumer products practice.
The new practice from TNS Compete will provide retailers with insights into shoppers’ online activities across rival sites, portals, search engines and aggregators, so they can optimize their own online sales and marketing strategies.
As part of the launch, the practice has introduced a weekly list of the Top 25 Hottest Retail Products. Compiled from the most viewed products across six leading e-commerce sites, the list shows that games are once again popular this holiday season.
Matt Pace, most recently director of new markets at Compete, will be director of the new practice.
“Our data show that it is becoming increasingly difficult for retailers and consumer brands to break through the clutter and reach and engage high valued shoppers,” said Pace, in a statement. “With the launch of the new practice, we’ll give retailers an unparalleled view of current market dynamics including online marketing performance, shopper demographic and behavioral profiles, and competitive site metrics to help them drive online sales.”
TNS’ other offerings include TNS Retail Forward and TNS Sorensen. Taken together, TNS’ offerings promise a 360-degree view of the online shopper. This includes being able to measure the engagement of retail shoppers across all media, what products consumers are researching, what search terms they use and where they are cross-shopping.