Twitter’s year was filled with more downs than ups. From concerns about the direction of the company to monetization issues (funny how the two are connected) and a depressed stock (down 40% this year), Twitter has a lot of issues to solve in 2015.
But they did announce some feature enhancements that hold promise, including a “buy” function, rolling out their analytics dashboard to all users and video ads. Suffice to say the next six months will be critical for this service.
Introducing Twitter Offers, a new way for merchants to connect with customers and grow business through Twitter https://t.co/bYS05v258E
— Twitter Advertising (@TwitterAds) November 25, 2014