Hitmetrix - User behavior analytics & recording

The Hub Reflects: The Year in Twitter

Twitter’s year was filled with more downs than ups. From concerns about the direction of the company to monetization issues (funny how the two are connected) and a depressed stock (down 40% this year), Twitter has a lot of issues to solve in 2015. 

But they did announce some feature enhancements that hold promise, including a “buy” function, rolling out their analytics dashboard to all users and video ads. Suffice to say the next six months will be critical for this service. 

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