2 min Article Social Media is not Social CRM Social CRM is not about followers or “likes,” but how many followers buy your products or subscribe to… Abby MillerSeptember 16, 2011 Read More
3 min Article Silo-ization vs. The People Side of Marketing Steve Jobs knew the damaging effects of silo-ization very well. When Jobs rejoined Apple in 1997 he immediately… Abby MillerMay 24, 2013 Read More
3 min Article Creative solutions from AMF Bowling Centers, PayCycle and Dunkin’ Donuts AMF Multichannel sweepstakes scores big Situation: National bowling alley chain AMF Bowling Centers was looking for a way… Abby MillerMarch 31, 2008 Read More