Search habits of savvy tween shoppers

Doubleclick Performics recently debuted a new research report zeroing in on the online shopping and search habits of the tween set — kids ages 10 to 14.

Not so surprising: The most popular categories for purchase or recommendation by tweens are electronics, apparel, consumer packaged goods and telecommunication products.

A bit more surprising: Tweens are actually savvy shoppers, using search to compare prices, read product information and find sales and discounts. Who knew?

Tweens are also apparently still mall rats — while many think tweens do everything online, most still make their purchases offline, in the store. So it’s essential for retailers to include their bricks-and-mortar addresses in search results.

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