Doubleclick Performics recently debuted a new research report zeroing in on the online shopping and search habits of the tween set — kids ages 10 to 14.
Not so surprising: The most popular categories for purchase or recommendation by tweens are electronics, apparel, consumer packaged goods and telecommunication products.
A bit more surprising: Tweens are actually savvy shoppers, using search to compare prices, read product information and find sales and discounts. Who knew?
Tweens are also apparently still mall rats — while many think tweens do everything online, most still make their purchases offline, in the store. So it’s essential for retailers to include their bricks-and-mortar addresses in search results.