Mobile is an A-number one priority for Facebook—and for good reason. According to Facebook’s latest earnings report, the uptick in mobile advertising helped drive revenue to $885 million and mobile advertising accounts for more than half of its ad sales. Considering Facebook recently passed the one billion monthly mobile user mark, the rumor of a Facebook mobile ad network makes sense. (No official word from Facebook yet, but the announcement is reportedly set to go down at the company’s f8 Developers Conference on April 30.)
So, what would it mean? Right now, Facebook’s explosive growth is only happening on its own mobile app. But with a network, targeted Facebook ads would be available on lots of different apps. And more exposure means more revenue, plain and simple.
Twitter has one and now Facebook’s getting in on the action. For the moment, it’s all just speculation, but Twitter (sorry Facebook), was certainly abuzz:
One to watch – Facebook set to announce mobile advertising network as mobile advertising revenue in 2014 rises to 53% http://t.co/FJo0XUxm4y
— Lucy Jayne Craigs (@different_Lucy) April 22, 2014
Twitter beats Facebook to mobile ad network (paved with cash). Wall Street will like: http://t.co/WHsUfZHnY7
— matthew leonardo (@LeonardoMattC) April 18, 2014
You know those mobile ads you think are terrible? Yeah? Facebook revenue up 72% http://t.co/JOCkFUgYjz
— Dave Lee (@DaveLeeBBC) April 23, 2014
Wow! Mobile #ads account for 59% of all Facebookl ad sales, equivalent to $1.4 billion via @TechCrunch http://t.co/D0EWEwKcsk
— DataXu (@DataXu) April 23, 2014
20% of mobile time in the US is spent on Facebook, mostly in the news feed. So create news feed ads to reach the widest audience. #WLW14
— Diana Urban (@DianaUrban) April 23, 2014
Alright. About time to buy some stock. Facebook first-quarter revenue grows 72 percent on rising mobile ads – http://t.co/sPNBmm22PO
— Joey Vanderbosch (@joe_vanderbosch) April 23, 2014
