RMI Direct Marketing Inc., Danbury, CT, said yesterday that it was named list manager for the Star Struck/Pro Team catalog buyers file.
The Star Struck/Pro Team list has 122,500 last-24-month buyers of licensed sports apparel from various teams and leagues. The catalog features products from the National Football League, Major League Baseball, minor league baseball, National Hockey League, National Basketball Association, national collegiate athletics, Major League Soccer and NASCAR.
The file is 54 percent male with an average age range of 30-54, average income of $70,000 and an average sale of $90. Selects include geography, gender, recency, sports category and team. The base price is $85/M.
Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
